Dr. Mark McKenna is evolving his medical aesthetic business nationwide. This even though the noted doctor and entrepreneur opened only two brick-and-mortar boutiques.
The national reach is the result of an Uber-like app that connects providers of procedures like Botox nationwide with local clients. He told Forbes in an interview recently that clients can use the app to request home appointments.
For example, a medical aesthetic provider in a city like Chicago can log in and say they are available for the home Botox appointment. This, Dr. Adam McKenna continues, results in a lot of savings for the provider in that they do not have to pay overhead costs. The client can also use the app to order a virtual consult.
Atlanta-based Equity38 invested $4 million in the development of OVME app. The effort, according Dr. Mark McKenna’s Forbes interview, is a way of creating a brand identity around retail medical aesthetics, which he describes as a “very” fragmented industry.
A brick-and-mortar OVME boutique opened in Buckhead, GA, in early March, 2018. There is another location planned for Nashville. The doctor and entrepreneur said he wants to provide access to new, medical noninvasive treatments that go beyond a “one-size-fits-all” approach to aesthetics. Treatments, among others, include:
– Facial and skin services like Botox
– Male testosterone replacement
– PRP therapy for thinning hair
– Weight loss management programs
The aim is to take advantage of new technology and be on the forefront of change in the medical aesthetics industry, Dr. Mark McKenna told Patch.com in a press release.
Dr. Mark McKenna is a noted veteran of the medical aesthetic community and entrepreneur. His former business included ShapeMed, which he started in Atlanta in 2007 and grew to four locations. ShapeMed was sold in 2015 to Lifetime Fitness where he worked as the medical director briefly.
Prior to this, he was a doctor and real estate investor in New Orleans. After Hurricane Katrina, he sold his real estate stake and moved to Atlanta.