Online Reputation Management: The Next Hot Degree Program?

Entrepreneur.com is a purveyor of interesting business solutions and possibilities. They’ve written this way for many years, and been the muse behind countless small businesses. Recently, an article was published on this website which examined the possibility of a collegiate-level online reputation management course. The article pointed out that there are no such courses currently available anywhere on the market today, and that many people stand to benefit. The writer of the article then told an anecdote about his fiancee, whom he met on Tinder, and who went the extra mile to vet him as authentic by checking on his social media before they had any interactions.

If a Tinder date is so savvy to social media impact, it only makes sense that a business like Google or Yahoo or Wal-Mart or Wells Fargo would be as well. In fact, such methods of vetting potential clients are sort of becoming the regular mode of operations today. But what even those businesses don’t consider is that, in a national sense, in a global sense, in a digital sense, the rest of the world vets them the same way they vet potential candidates; only more harshly. A single bad review can plague a business for years, and cost countless thousands of dollars in potential revenue lost due to poor public opinion.

With this in mind, the advent of an online reputation management course seems like a great way to help prepare future generations with practical information that will actually help them succeed. Additionally, a collegiate institution that had a degree program centered around online reputation management could prove itself useful to a ubiquity of corporate and small business interests. If candidates can get hired out of college the same way they’re hired out of a trade school, suddenly that particular college has an increased student body and can offer more effective educational facilities to students. Since the internet is here to stay, it makes sense that college institutions will start moving this direction.

The Entrepreneur.com article ended with an outline of what such a course may look like. On paper, online reputation management courses at the collegiate level appear extremely possible.