L’Oréal Paris hosted its second annual edition of fashion and beauty show officially known as “Le Defile L’Oréal Paris” on September 30th last year. The show happened in the center of the River Seine, one of the world’s leading tourist destination. The aim of the show was to celebrate inclusivity across different sizes, age groups, and ethnicities. The cast of the beauty show that consisted of Eva Longoria, actress Elle Fanning, and Ambassador Duckie Thot of L’Oréal was a representation of the outlined vision. Fellow L’Oréal ambassadors like Maria Borges, Bianca Balti, Doutzen Kroes, and Soo Joo Park joined Thot on the runway.
Popular actor NikolajCoster – Waldauof Game of Thrones also joined the audience. The Danish actor who plays James Lannister in the globally known HBO series became one of L’Oréal’s ambassadors in early 2018, following his appointment as an international spokesperson for the firm’s Men Expert Line. World-class models like Marie Bochet, a Paralympic ski champion, also had an opportunity to display their new looks and elegant walks on the runway. Bochet, who recently joined the growing list of L’Oréal ambassadors, shared the floating runway with international models like Louise Bourgoin and Eva Fanning.
Thorough preparations were made to guarantee the success of this beauty show, with the assembly and disassembly of the floating 60-meter runway taking eight days. The event was aired in over 30 countries throughout the world, meaning the drones that were set up did a good job. There were also two big screens to allow people at the bank to enjoy the show. Former Vice President for Global Business Development, Nicolas Krafft was instrumental in making this event a success.
Who is Nicolas Krafft?
Nicolas Krafft brings over ten years of professional expertise to the L’Oréal brands. He started his journey at L’Oréal Professional as a product manager and climbed through the leadership ladder to become the Vice President of Global Business Development. Currently, he is working with the Pulp Riot brand as the International General Manager. He works under the leadership of David Thurston, the company’s founder, and CEO. He has a stellar record of launching new lines of innovative products, guiding market share growth in difficult economic environments, and helping L’Oréal-owned brands such as Matrix, Kerastase, and Biolage gain a strong global presence.
We live in a digital age – just face it. With that comes the reality that more and more, a business’s online presence can be a major factor in its growth. Todays’ consumer makes smarter purchases, usually utilizing online reviews to determine purchasing decisions. This behavior is known as crowdsourcing. Consumers in the digital age place a lot of weight on customer reviews, making them a direct driver in customer acquisition and retention for most brands.
Fabletics, by Kate Hudson, is one of the brands taking advantage of this new consumer behavior. Launched in 2013, Fabletics currently ranks as one of the 15 fastest growing internet stocks, with over $235 million in revenue. The company has managed to grow by more than 200%, thanks to its savvy, consumer review centered marketing strategy. Fabletics is one of few brands that embraces consumers reviews – allowing them to leverage the “power of the crowd.”
The Power Of The Crowd
A recent study from BrightLocal found that 84% of consumers trust online reviews as much as recommendations from personal friends or family. The same study revealed that over half of consumers research a business at least once a month, with 50% also stating they read reviews on a regular basis.
What Fabletics has done by incorporating consumer reviews into the product purchasing process has allowed them to gain more customer loyalty, increase customer retention and acquisition in just 4 years.
The bottom line here is that authentic, positive reviews equate to better business. Better business equates to growth and increased revenue – which is staying power.
Women Sweat Too
“The company is all about inspiring women and empowering them to be the best version of themselves, to be strong, and it doesn’t matter what shape, or size, or age. It’s just about empowering women and I love that.” – Pop star, Demi Lavato
Since she began her collaboration with TechStyle Fashion Group, Kate Hudson has worked to develop Fabletics as an all-inclusive, fashion-forward athleisure brand. Kate, along with Don Ressler and Adam Goldenberg, the founders of TechStyle Fashion Group worked to develop a brand that was authentic and something consumers could envision Hudson herself wearing daily.
Kate Hudson is not just the face of Fabletics. She has been involved with the process daily, reviewing budgets, social media strategies and even paying close attention to the design process to ensure the styles stay fresh. It was this commitment to quality and customer satisfaction that aided in the rapid growth of the brand. The company currently has over 1 million members, 22 retail stores, with a dozen still slated to open before the end of 2017. In only 4 years, the brand has managed to empower women all over the world to get active and look fabulous while doing it. For Hudson and Fabletics, the athleisure trend is not slowing down anytime soon.
Curious as to just how fab Fablectics would look on you?
I decided to sample and compare some of the Strawberry lip alms in the market in order to see which flavor fit my tastes best. I wasn’t going to perform a true comparison of every brand but rather to just pick up them one by one and use them until they ran out and until I found the right strawberry balm for me.
I started with the Chapstick strawberry flavor, which can be a bit hard to find. I was able to track it down and at first I enjoyed applying it, particularly when compared to its rougher flavored Cherry companion. After a few applications I found myself needing to continue to apply it and came to strongly dislike the artificial aftertaste that it left on my lips. While it works, it leaves a lot to be desired.
I next turned to Strawberry sorbet which is sold by EOS. For those of y who haven’t tried EOS it is a relatively new brand that is sourced from organic and natural ingredients. EOS does not use additives and artificial ingredients which has a real impact on the flavor of the lip balm. Unlike Chapstick’s strawberry flavor, EOS’ strawberry sorbet lip balm did not leave this fake residue on my lips. Visit costco.ca for products’details.
Further, the flavor of the EOS strawberry sorbet was magnificent. It was reminiscent of fresh strawberries from a garden and not those mass-produced ones either. The flavor was powerful but tasted fresh and refreshing to apply. Strawberry sorbet was enjoyable to apply and allowed for this thick and luscious application of lip balm. While there was a strong flavor, it wasn’t overpowering and nauseatingly flavored and could be applied repeatedly throughout the day without becoming sick of it. Further, the EOS strawberry sorbet flavored lip balm was of notable high quality and lasted longer than the Chapstick option. Check on douglas.de for details.