The RealReal, a high-end consignment retail venue has expanded its market by launching a storefront in New York City recently. The RealReal was created by Chief Executive Officer Julie Wainwright six years ago. Ms. Wainwright’s company originated as a dot.com retailer. She brilliantly propelled her brand forward by launching pop-up events. The first pop-up series took place in the famous fashion district in Midtown New York City. The company experienced significant growth and was motivated to pioneer a physical store. This premium resale brand takes on a whole new persona, extending its landscape with an onsite cafe and flower shop. The New York store also highlights various events such as learning workshops and exclusive sales geared toward their valued customers. The RealReal recently launched a pop-up event in San Francisco, California. This promotional strategy resulted in an increase of buyers specific to that area. The forward-thinking business also has plans to launch a pop-up in Las Vegas soon. Entrepreneur Julie Wainwright attributes her company’s success to their ability to wholistically authenticate the consignment merchandise that they receive. This key process sustains brand authenticity and builds customer trust. The company created six valuation offices that are responsible for issuing quotes to consignors and collecting merchandise for resale purposes. The posh shop collects labels like Gucci, Versace, Rolex, Louis Vuitton, etc. Their talented sales force creatively attain the luxury attire, jewelry, and housewares through lead generation marketing tactics. Although the company started out mostly appealing to women, its demographics have evolved drastically. Now the trendsetting company caters to millennials as well as women and men. This innovative company has experienced momentous successes over the years and hopes to duplicate their success by establishing a larger physical footprint – by building stores in other central areas. Luxury resale brand The RealReal has made a bold move to New York City!
We live in a digital age – just face it. With that comes the reality that more and more, a business’s online presence can be a major factor in its growth. Todays’ consumer makes smarter purchases, usually utilizing online reviews to determine purchasing decisions. This behavior is known as crowdsourcing. Consumers in the digital age place a lot of weight on customer reviews, making them a direct driver in customer acquisition and retention for most brands.
Fabletics, by Kate Hudson, is one of the brands taking advantage of this new consumer behavior. Launched in 2013, Fabletics currently ranks as one of the 15 fastest growing internet stocks, with over $235 million in revenue. The company has managed to grow by more than 200%, thanks to its savvy, consumer review centered marketing strategy. Fabletics is one of few brands that embraces consumers reviews – allowing them to leverage the “power of the crowd.”
The Power Of The Crowd
A recent study from BrightLocal found that 84% of consumers trust online reviews as much as recommendations from personal friends or family. The same study revealed that over half of consumers research a business at least once a month, with 50% also stating they read reviews on a regular basis.
What Fabletics has done by incorporating consumer reviews into the product purchasing process has allowed them to gain more customer loyalty, increase customer retention and acquisition in just 4 years.
The bottom line here is that authentic, positive reviews equate to better business. Better business equates to growth and increased revenue – which is staying power.
Women Sweat Too
“The company is all about inspiring women and empowering them to be the best version of themselves, to be strong, and it doesn’t matter what shape, or size, or age. It’s just about empowering women and I love that.” – Pop star, Demi Lavato
Since she began her collaboration with TechStyle Fashion Group, Kate Hudson has worked to develop Fabletics as an all-inclusive, fashion-forward athleisure brand. Kate, along with Don Ressler and Adam Goldenberg, the founders of TechStyle Fashion Group worked to develop a brand that was authentic and something consumers could envision Hudson herself wearing daily.
Kate Hudson is not just the face of Fabletics. She has been involved with the process daily, reviewing budgets, social media strategies and even paying close attention to the design process to ensure the styles stay fresh. It was this commitment to quality and customer satisfaction that aided in the rapid growth of the brand. The company currently has over 1 million members, 22 retail stores, with a dozen still slated to open before the end of 2017. In only 4 years, the brand has managed to empower women all over the world to get active and look fabulous while doing it. For Hudson and Fabletics, the athleisure trend is not slowing down anytime soon.
Curious as to just how fab Fablectics would look on you?
Take this quiz to find out!
The Unicorn hair look has definitely been the IT trend these days, and to make things easier and possible, the founder of Lime Crime, Doe Deere, after three years of development has created a new product called Unicorn Hair. Not only does this product come in two formulas one to develop full coverage for a deep, rich pigmant it also offers tint for more of a pastel color, that is long-lasting and fades seemingly– which is amazing! Also, stated on Lime Crimes website the product is “gentle, deposit-only dye that is not capable of damaging the hair. Our conditioning formula is made using only the purest, vegan ingredients and contains no ammonia, peroxide or bleach.” which would definitely make me want to try the product even more so! They also offer a range of 13 hyper-performance, semi-permanent hair dyes (that can be mixed together, check out their website for combos to try!) with fun names for only $16, and not only is this an amazing company that creates great colors, the formulas are vegan and cruelty-free, and with proper care it will likely last up to six weeks. In order to take advantage of these vibrant colors, you do need to be lightened to a medium or pale blonde, otherwise this product will be more of a tint for darker hair types. So, if you’ve been dying to get that unicorn hair look there’s nothing stopping you now, especially because these products are good enough for a pro and easy enough for a newbie!
While other retailers dread showroomers, Fabletics welcomes them with open arms since the company is primarily an online retailer. Being an e-commerce seller has its own challenges; Amazon has 20 percent of the online fashion market, however, Fabletics offers consumers several reasons for shopping with them instead of Amazon. First, Fabletics offers trendy mix-and-match athlesiure wear at very reasonable prices compared to their competitors and they get new styles to the market quickly. In addition, Kate Hudson’s company offers exclusive designs and a personalized shopping experience. By comparison, Amazon provides a generic shopping experience with no social aspects. Hudson is an avid social media user; her posts show how versatile Fabletics’ fashions are for typical busy mothers like herself.
Opening physical stores is bringing Fabletics new customers as shoppers are able to see the quality of Hudson’s line of activewear for themselves. Also, about a quarter of all in-store shoppers are signing up for VIP membership accounts, so they will continue to shop at Fabletics each month for curated outfits from the comfort of their own home. Using data from online shoppers, Fabletics stocks their stores with locally popular products, therefore, customers generally find exactly what they are looking for on each visit. Hudson is taking on Amazon with data-driven, tailored experiences that resonate with consumers. Amazon will never be able to engage customers the way Fabletics does as subscription models allow customers to feel like they are part of a brand.
Founded in 2013 as a subsidiary of the TechStyle Fashion Group, previously known as JustFab, Fabletics is a rapidly growing company that is increasing its revenue by 35 percent each year. Fabletics, which now sells swimsuits and dresses, added a menswear line called FL2, with Oliver Hudson, Kate’s brother, who says the line is appropriate not only for the gym, but for everyday wear as well. Excited by the new line of dresses, Kate says they are made of the same comfortable performance material as her workout gear, yet they are ideal for the office or a night on the town. Some of the dresses have built-in sports bras, however, all of them hold everything in and make women look as good as they do in leggings.
TechStyle’s co-CEO Adam Goldenberg and Don Ressler partnered with Hudson, who is not simply another actress endorsing a line of clothing. Hudson takes an active role in the company, and her social media posts and advertisements resonate with women worldwide, since she is approachable and down to earth.
- Listen to music or keep the TV on to avoid being disrupted by outside noises.
- There is a place between our eyes that is a pressure point known as a third eye, and pressing on it relieves anxiety, stress, and helps with insomnia.
- Jasmine oil helps you fall asleep quicker, place it on the pressure point between your eyes.
- Blink quickly for 60 seconds, and your eyes will grow heavy, which makes you tired.
- Study shows that setting your room temperature to 60 degrees Fahrenheit helps you sleep better.
- Lay down and meditate by focusing and relaxing each muscle within your body.
- A spoon full of honey before bed improves your sleep, and it helps to mix it with vanilla and soy milk.
- Do not use your bed for anything but sleep, and only wear your pjs to bed. This helps train your brain to know that when your in pjs and go to bed it’s time to sleep.
- Petting your pet before bed helps calm you so that it’s easier to sleep!
- Accroding to Wengie, Sleeping on your left side helps you sleep because sleeping on your right side has been known to cause acid reflex and gastrointestinal problems.
- Tart cherries before bed, they help you get on a regular sleeping schedule.
- Breath for 4 seconds, hold your breathe for 7 seconds, and breathe out for 8 seconds, do this 4 times and you should feel more sleepy.
- Take a warm shower or bath before bed. Your body temperature goes up when you shower and then when you get out it goes back down, this causes you to get sleepy.
- Eat a bowl of oat meal.
- The cognitive shuffle helps you sleep by imagining random objects one after the other.
- Place your legs upward against a wall or the head of your bed.
- Get a massage with aromatherapy.
- Placing a few drops of essential oils has been said to help you sleep.
- Set an alarm to tell yourself to sleep so you don’t go to bed to late!