End of quarter is a highly stressful time during campaigns. You have to reach important fundraising goals, which often means a lot of pressure on finance and web teams. To relieve some of the stress, listed below are great tips to ease things for the people in charge of communications.
Running out of good ideas is easy when you’re sending emails every weekday. It’s always a smart move to keep some ideas at hand when you don’t have time to do much thinking. These are some ideas to start you off on the right path.
Keep people up to date on supporter activity (Facebook likes, volunteers, email subscribers, etc.) How much money was already raised for the current quarter and how many donations already received. People always like feeling as if they are a part of something huge and that momentum is increasing in the campaign.
A thermometer graphic that shows the “temperature” of your objective can provide people with a visual sense of the progress your campaign is making. If the numbers indicate that the contribution average is lower than possible, let your supporters know and kindly request that people donate the average amount in helping to further the goals for the EOQ.
Lastly, reward yourself (and your team). Running campaigns is tough work. Congratulate the whole team by throwing a party. The quarter’s end is a very intense time for ever person in your department, so organizing activities for your team like pizza parties or maybe laser tag or even a potluck can relieve a ton of stress. There are countless ways your team can take time to celebrate the successful quarter and unwind. Having a fun event to look forward to can be the perfect motivation. Team events are also the perfect time to discuss important things like what didn’t work and what gets the best results.
NGP VAN is a United States-based company that is dedicated to making sure that organizations running campaigns can effectively use technology in reaching campaign goals. In 2009, NGP Van was the leading provider of campaign software provider. NGP Vans applications are used by many Congress members. Their software has been utilized in the Obama campaign, Hillary Clinton, Bernie Sanders, Liberal Party Of Canada and the British Liberal Democrats campaigns.
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