From “JustFab” to Fashion Empire

In the world today, we eat, sleep and breathe the internet. Savvy entrepreneurs have realized that with a majority of the world connected, consumer eyes are just waiting for the next big product. It’s not uncommon nowadays to see advertising strewn across every form of social media, and for good reason. A projected $72 billion dollars was made through retail eCommerce in 2016. And this number was only expected to keep climbing, reaching a staggering $116 billion by 2021.

One of the most popular forms of ecommerce today is a group of companies with a “membership” business model. This requires customers to sign up for a monthly subscription, and in return they receive some kind of commodity on a timeline (monthly, bi-monthly, etc.) Leading the pack, a company took this idea, and ran away with it. TechStyle Fashion Group (formerly JustFab), led by CEOs Adam Goldenberg and Don Ressler, is a successful name in the eCommerce realm, with good reason.

In it’s infancy, JustFab burst onto the scene with some unprecedented ideas. For a monthly VIP subscription, members were offered special promotions, products and discounts on footwear. JF also included over a 30% savings on retail pricing and free shipping with their monthly package. The strategic move worked and in 2 years, JustFab was shipping out 2.5 million pairs of shoes.

In the following years, Adam Goldenberg and Don Ressler had grown their company into 8 more countries and acquired 2 new entities, FabKids and ShoeDazzle. To add to their success, the company paired with actress Kate Hudson to release her fitness line, Fabletics. By 2016, the company had expanded and evolved so much farther than “JustFab.” The partners felt they needed a name that better described their mission, and TechStyle was born. A label showing how they had opened so many new doors in online retail. Their pioneering concepts in membership models and using data science with marketing have set them apart, and rocketed them to the top.

Goldenberg and Ressler look forward to the future while continuing to grow their brand. With a new product line nearing release, 2,000 employees and a base of operations in California, TechStyle is sure to keep impressing. With a clear directive and no lack of motivation, this company put a shoe in the door for themselves in the world of eCommerce.

“Everything we are developing is about elevating customer satisfaction in making the products and the user experience more efficient and relevant.” said Tim Collins, chief technology officer for TechStyle. And from the sounds of it, that’s what the company plans to deliver. But for now, it’s safe to say that TechStyle and eCommerce will continue to be a great fit.

What Does White Shark Media Have to Offer?

White Shark Media has received a number of positive reviews from customers. Business owners have stated that White Shark Media delivers stellar customer service on a consistent basis, and some consumers have even stated that White Shark Media will be the only PR company they will ever use.


White Shark Media specializes in digital marketing, and offers a number of marketing and promotional services that help businesses of all sizes boost their reputation with customers. In addition to helping companies create expert marketing strategies that bring in new clients, White Shark Media also tracks the progress of companies to ensure that marketing tactics are effective. Google Analytics, reporting software and competitive intelligence are some of the methods used to track marketing efforts, so that changes can be made if necessary. White Shark has also become one of the 29 Google AdWords Premier SMB Partners in the United States.


White Shark Media has grown substantially, and has grown from being a boutique agency to a company with more than 150 employees. In addition to working closely with Google, White Shark Media has also formed a professional relationship with Microsoft, and has become part of the Bing Ads Authorized Reseller Program.


The team at White Shark Media is committed to the ongoing success of its clients, and is always looking for new and innovative ways to help companies market products and services. Affordable marketing solutions and eye-catching promotions are among the top services that White Shark Media offers, and the organization wants to continue perfecting these services for years to come.