Enhanced Athlete Wins Lawsuit Against Nutrition Distribution
Enhanced Athlete has defeated Nutrition Distribution’s request for an injunction in the United States District Court of the Eastern District of California. The case alleged Enhanced Athlete used false advertising to promote its products, but in reality, this is just one of 70 different lawsuits filed by Nutrition Distribution in what could only be construed as an attempt to shakedown companies by demanding settlement payments.
Nutrition Distribution says that sales of Enhanced Athlete’s products directly impacts its own sales after being featured in competitor’s advertisements, but Enhanced Athlete stands behind its assertation and says that Nutrition Distribution is using its position in the industry to force small companies to pay settlement money to avoid facing substantial legal fees to defend themselves in court. Enhanced Athlete also alleged that Nutrition Distribution could not provide proof that their business was impacted or suffered any actual damage by the alleged false advertising.
Nutrition Distribution’s motion for a preliminary injunction was denied by the court, who agreed with Enhanced Athlete’s assertation that there was no way to prove a causal connection to lost sales with advertising from Enhanced Athlete’s own products. This is just a small victory for Enhanced Athlete as the small Cheyenne, Wyoming based company has found itself the target of a lawsuit as it grows.
The company has two sister companies called Enhanced Gear and Enhanced Coaching that focus on providing merchandise and personal coaching with trained fitness experts for those who are looking to get the most out of their body. Enhanced Coaching provides three tiers of personal training and a diet plan, as well as additional advice for those looking to augment their fitness with Enhanced Athlete’s products.
A custom weight training regimen, physique assessment, and weekly check-in calls are designed to help the fitness-minded focus on their goals with help from a professionally trained fitness guru. Those who opt into the highest tier training plan will also receive 20% off of all of Enhanced Athlete’s products, making it a pretty good value for those seeking to get fit with help from a professional without breaking the bank.
These 90 day training programs combined with Enhanced Athlete’s products are a great way to cut and bulk and it’s no surprise that the increased popularity of Enhanced Athlete’s products have drawn the ire of competitors who just can’t compete with what Enhanced Athlete has to offer those who want to try their fitness plans and products.
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