Importance of Education, Government, and Business for Flavio Maluf
Creating a name for oneself is vitally important in any business role. When one has the backing of the government, it becomes even easier. Such is the current situation with Eucatex CEO Flavio Maluf, who is actively working with the Brazilian government to help spread word of mouth about the importance of sustainability and eco-friendly products. Looking at the Costa Rican business model and eco-tourism, it is abundantly clear that such educationally advocacy programs do in fact work and work well. On top of that, the opinion of a country’s safety changes drastically when one becomes associated with ecotourism and friendly protectionary acts such as saving the rainforest. Not to mention that by relocating some of his company’s locations to areas deemed in need of jobs by the government, Flavio Maluf if creating livelihoods and infrastructure to parts of the world which would not otherwise have them. At the same time, this lessens the desire of clear-cutters to over-harvest the forest. Because why ruin the forest when you can instead have a job which you can pass down to your son and his son harvesting renewable Eucalyptus trees which are non-toxic and have healing medicinal qualities? Read this article of Flavio Maluf at Business and Economics.
Speaking of which, Eucatex has introduced a line of paints and varnishes which are based from natural Eucalyptus oil instead of toxic chemicals that when inhaled can cause serious bronchial and other health problems. They also offer Eucalyptus wood flooring, acoustic boards, insulation boards, general MDF construction boards, and much more.
All of this is thanks to Flavio’s grandfather, Salim, following his dream of becoming a successful entrepreneur. In 1951 he bought the largest sawmill in South America, named “Sawmill Americano”, and by 1965 was shipping 100 tons at a time both locally and to Europe where the wood was seen as more exotic.