Mullen Lowe – Applications are a necessary tool
While on the one hand publishing companies are increasingly using the applications as a tool to update their relationship and sales channels, it is still possible to perceive a certain hesitation on the part of the companies in the corporate branch in using this new method of communication says the CEO of Mullen Lowe Brazil, José Borghi. With this in mind, here are five reasons why applications are extremely advantageous tools and should be adopted as soon as possible by corporate firms.
1) Direct contact
One of the major problems of corporate sales sector is to make contact with the right people, those who have the potential to conduct good business with the company. However, through the applications, you can maintain a quick and direct contact with both current customers and those who may become customers.
2) Application x mobile site
Many people remain focused on this issue, trying to decide what is more important: the mobile site or an application. But the truth is that these two tools can and should be used together for the benefit of the corporation, informs José Borghi , CEO of Lowe Mullen Brazil. While having a website has already become a basic requirement for any company, applications are still a strategic differentiator, which can make all the difference when it comes to communicating with potential customers.
3) Content and more dynamic information
One of the great advantages of the applications is the fact that they manage to take information and content to users even when they are offline, so having a range greater and more comprehensive than other online communication methods.
Applications allow the company holds a full control over who has access to your content by simply require the user to perform a login before using the tool. Therefore, it is an easily manageable and easy to administer tool.
In corporations, is always a problem performing the return of the ratings obtained by distributing content, something that is usually very charged by the directors and coordinators. However, this is not a problem when using an application because with it monitoring is done continuously, thus generating reports that are organized and easy to analyze, says the Mullen Lowe Brazil publicist.