Nicolas Krafft Helps L’Oréal Paris Host an Unforgettable Fashion and Beauty event
L’Oréal Paris hosted its second annual edition of fashion and beauty show officially known as “Le Defile L’Oréal Paris” on September 30th last year. The show happened in the center of the River Seine, one of the world’s leading tourist destination. The aim of the show was to celebrate inclusivity across different sizes, age groups, and ethnicities. The cast of the beauty show that consisted of Eva Longoria, actress Elle Fanning, and Ambassador Duckie Thot of L’Oréal was a representation of the outlined vision. Fellow L’Oréal ambassadors like Maria Borges, Bianca Balti, Doutzen Kroes, and Soo Joo Park joined Thot on the runway.
Popular actor NikolajCoster – Waldauof Game of Thrones also joined the audience. The Danish actor who plays James Lannister in the globally known HBO series became one of L’Oréal’s ambassadors in early 2018, following his appointment as an international spokesperson for the firm’s Men Expert Line. World-class models like Marie Bochet, a Paralympic ski champion, also had an opportunity to display their new looks and elegant walks on the runway. Bochet, who recently joined the growing list of L’Oréal ambassadors, shared the floating runway with international models like Louise Bourgoin and Eva Fanning.
Thorough preparations were made to guarantee the success of this beauty show, with the assembly and disassembly of the floating 60-meter runway taking eight days. The event was aired in over 30 countries throughout the world, meaning the drones that were set up did a good job. There were also two big screens to allow people at the bank to enjoy the show. Former Vice President for Global Business Development, Nicolas Krafft was instrumental in making this event a success.
Who is Nicolas Krafft?
Nicolas Krafft brings over ten years of professional expertise to the L’Oréal brands. He started his journey at L’Oréal Professional as a product manager and climbed through the leadership ladder to become the Vice President of Global Business Development. Currently, he is working with the Pulp Riot brand as the International General Manager. He works under the leadership of David Thurston, the company’s founder, and CEO. He has a stellar record of launching new lines of innovative products, guiding market share growth in difficult economic environments, and helping L’Oréal-owned brands such as Matrix, Kerastase, and Biolage gain a strong global presence.