OSI Group and McDonald venture into the Chinese market
OSI Group celebrated 20 years in China in 2012; the company opened a factory in Beijing where it was serving McDonald food in 1992. The company has grown with the Chinese economy for the 20 years successfully supplying food during the Beijing Olympics in 2008. The company serves food such as beef, pork, eggs dehydrated onion, and chicken. Since the Olympics, the company has been a leading supplier for most of the Chinese events the group earned a reputation as there were no complaints concerning the food served rather most of the clients gave positive feedback.
OSI Group and David McDonald commitment to improving the quality of its products
The reputation has helped both OSI and David McDonald to enhance stability and the presence in the cultural Chinese food sector. The organizations have shown commitment to improving their services by conducting their businesses responsibly and sustainably. The organizations focus efforts on best quality food, safety, and animal welfare, gaining public trust in China. These three elements are the reason the organizations have had zero issues of food safety and gain acceptance in the Chinese food sector.
The company’s move to gain a global presence
The company also strives to gain presence in the global market, where OSI group acquired Baho foods one of the most recognized European food companies. This has led to the penetration of David McDonalds and OSI in Europe as Baho Foods had a great base of faithful customers who showed acceptance to the Group. Baho Foods adds to the portfolio of the company in addition to expanding its business in Europe.
Move to use environmentally friendly packaging materials.
McDonald has strict rules when it comes to the packaging of products; they focus on environmentally friendly methods which are fostered by the Chinese government. This included the use of renewable, recycled materials in their packaging process by 2025; the company cares for environmental welfare. Moreover, these initiatives will make it stand out among its competitors. Most countries are aiming at creating a green economy which includes environmental friendly practices. McDonald and OSI is known for their stringent measures in the production and packing of their burgers that meet the international safety standards. Adding environmental friendly packaging will make the company stand above its competitors and gain competitive advantage. Click here.