Sentient AI Making Personalized Merchandising through AI Platform for E-commerce Sites, Easier and Effective
Sentient AI is one of the premier artificial intelligence technology firms in the world offering advanced AI platform and technology for the progressive companies looking to integrate AI technology with their business machinery. It has conclusively proven to help improve sales as well as provide customers with enhanced customer experience. As technology evolves with time, it only makes sense for the new age companies to expand their use of technology and integrate new AI-based technologies that can help improve their overall technological infrastructure. Sentient AI began its journey in the world of AI technology around 2007 and since then has grown to become a market leader in its field, offering its AI platform and technology to hundreds of e-commerce and offline companies across the globe.
One of the most critical uses of artificial intelligence technology is personalized merchandising. How would it feel to enter a shop that only contains products that are matched to your preferences and likes? Artificial intelligence allows the e-commerce companies to provide its customers with similar experience as it would help in showcasing to the customers, only what they want to see or would like seeing.
The technique behind this is that the e-commerce company would process data sets from each customer, including data from browsing history, previous orders, products watched, items selected, pages navigated, chosen categories, and more. These parameters are processed within fractions of the second to provide the browsing experience to the customers that would seem personalized to the customer. It would help the customers to find what they are looking for within seconds. It is a beneficial technology for the e-commerce companies that have thousands and millions of products.
Personalized merchandising through the AI technology also makes it easier for the companies to guide their customers to the new products, offers, and categories that would be of interest to the customers. As there are just so many things that the e-commerce companies are up at any given time, the use of AI technology helps in making the experience of the customers on the company’s mobile application as well as on any other devices, streamlined and seamless. Personalized merchandising through artificial intelligence creates a list of products for the customers as per their preference. Remember the “most popular” category when browsing through an e-commerce site? It has been sorted and organized as per your previous order history and shopping preferences as analyzed by the site’s AI platform, in most of the cases.